The short version
We earn a commission when a reader signs up to the operator through a link on this site. That commission is the only way the site is funded. It is paid by the operator, it costs you nothing, and it changes nothing about the offer you receive.
That statement also appears in the header of every page rather than only here, because a disclosure that lives on a page nobody opens is not a disclosure.
How the arrangement actually works
Every outbound commercial link on this site points at a single internal address before leaving for the operator. When you register after arriving that way, the operator’s affiliate programme attributes the referral to us and pays a commission on it.
We are paid per referred sign-up. We are not paid per session, per hour played, or per amount spent on coin packages. That distinction matters more than it looks: it means nothing on this site has a financial reason to encourage a purchase, and it is why the pages on coin packages read as cautiously as they do.
Every one of those links carries rel=“sponsored nofollow” markup, which is what both Bing and Google require of monetised links. That is a technical requirement rather than a courtesy, and sites that skip it are hiding a commercial relationship from search engines as well as from readers.
What the commission influences
One thing, and we would rather name it than pretend otherwise: it decides which operator this site covers. A site funded by a referral arrangement with one operator is going to be about that operator. That is the honest description of the bias here.
What follows from that is a coverage bias, not a factual one. This site does not compare Yay Casino against competitors, because it is not positioned to do so fairly, and a “comparison” published by one party’s affiliate is not a comparison.
What it does not influence
The facts. Where the operator has not published something, the page says so and marks it [FILL] rather than filling it with a favourable estimate. There are a number of those markers across the site, and they cover exactly the details a less careful affiliate would invent: bonus conditions, redemption minimums, processing windows and provider lists.
An invented figure converts slightly better and is a breach of advertising rules in every jurisdiction that matters. It is not a close call.
What we refuse to do
Three things, and each of them costs conversions rather than saving effort.
We publish no ratings, no star scores and no reviews of our own. Under the FTC’s Rule on Consumer Reviews and Testimonials, in force since October 2024, fabricated reviews carry per-violation penalties, and the UK’s DMCC Act 2024 takes the same position. Beyond the law, a rating controlled by the party earning the commission carries no information for a reader.
We do not use urgency mechanics. No countdown timers that reset, no “3 bonuses remaining” counters, no fake notifications about other players winning. These are prohibited under the EU’s Omnibus Directive and they exist to bypass judgement rather than to inform it.
We do not accept payment to change what a page says, publish guest posts, or exchange links.
Why this is on a page rather than in a footnote
Section 5 of the FTC Act, and the endorsement guides under it, require a material connection between an endorser and a seller to be disclosed clearly and conspicuously. The UK, the EU and Australia all take a comparable position.
The practical reading of “conspicuous” is that a disclosure has to appear where the reader is making the decision, not on a page they would have to go looking for. That is why the statement sits in the header of every page, and why this page exists to explain it in full rather than to satisfy a checklist.
What this means for you
Nothing changes about your experience. You receive the same offer, the same terms and the same pricing as a reader who typed the address directly.
If you would rather not use our links, that is a legitimate choice and the site works perfectly well as a reference without them. This page exists so that the choice is an informed one, which is the only version of it worth having.